ConveyUX Conference Logo

The Conference for What’s Next in UX

40+ Sessions, 30+ Presenters, 3 Full Days

February 5th-7th, 2014 – Seattle, Washington

We sold out with 327 attendees. Thank you to everyone involved!

Conference Wrap-up

The 2014 ConveyUX is a wrap! Thank you to everyone who participated, including

  • 327 attendees from 13 countries and 30 US states
  • 31 great speakers making 40+ presentations
  • 13 Project Showcase presenters

Our 2015 event will take place in Seattle in early 2015. All the details will be posted here.

Why Attend?

Network with Your Peers:

  • Network
    Speed Networking Mixer
  • Network
    Table Topic Luncheons
  • Network
    Interactive Sessions

Learn from UX Experts:

  • Experts
    Don Norman
  • Experts
    Kelly Goto
  • Experts
    Susan Weinchenk
  • Experts
    Steven Hoober


Our 2014 lineup

Our lineup this year will feature a keynote by Don Norman and over 40 other sessions over three solid days.


Here is our conference schedule.

Link to SCHED
ConveyUX 14: Schedule


Experience Seattle at its finest

The Hyatt Olive 8

One of the sweetest new hotels in Seattle is the host venue for ConveyUX. Situated right in the heart of downtown Seattle, you’re close to all the best the city has to offer. Conference meeting rooms are within the eco-friendly hotel complex. Your room includes access to the health club, indoor swimming pool, and whirlpool.

The Hyatt Olive 8 is sold out for the conference days. We have arranged an overflow block of rooms at the Paramount Hotel which is directly next door to the Hyatt.
Hotel Direct: 1-877-906-8897 (24hrs a day- everyday)
Or Monday-Friday Suzanne Hacker 1-877-906-8897 ext 2795. Ask for Suzanne and say you are with ConveyUX. Best Available Room Rate is currently $149 on up per night, plus taxes. Valet Parking is $32.00 + taxes per night.

Paramount web site

Travel Information

The main airport is Seattle International Airport (SEA).

The least expensive way to the hotel is via the Central Link light rail. The fee is $5.00. Taxis cost about $40-50. Shuttle Express is $18 with several stops. Travel time is usually 30 minutes with good traffic conditions.

Our Conference Schedule Policy

The activities for ConveyUX begin at 9:00am Wednesday morning and end at 4:30pm Friday afternoon. We pride ourselves on providing great topics and speakers through to the final adjournment. Unlike many other conferences, we do not shortchange the last day of the event. If you are able to arrange to stay for the full conference, you will not be disappointed!


Our 2014 Speakers

Our Educational Program
ConveyUX features thirty prominent, interesting UX personalities and practitioners presenting 40+ talks on a variety of topics.

Bill Albert

spk_albert-oBill Albert is Executive Director of the User Experience Center and an Adjunct Professor in Human Factors in Information Design at Bentley University. Albert is Co-Editor in Chief of the Journal of Usability Studies. Albert brings more than 20 years of experience in user experience research and design to his role leading the center and working with clients around the world. His interests are in qualitative and quantitative research techniques, and user experience strategy. Albert co-wrote (with Tom Tullis) Measuring the User Experience.

Jumana Al Hashal

Juman Al HashalJay is the Mobile Development Manager of Zillow Inc. She is responsible for core mobile product strategy, design, and development activities. Jay joined the company in 2011 after serving for five years in a Creative Technologist role at Übermind, Inc. (acquired by Deloitte Digital). During her tenure with Übermind, Jay worked for a number high profile clients including Apple, Fox Broadcasting, Allrecipes and Target, developing numerous award-winning mobile solutions. Jay is a Facilitator for Startup Weekend, and is actively involved in mentoring and coaching early-stage startups in Seattle and Amman (Jordan). Jay graduated cum laude from Macalester College with undergraduate degrees in Mathematics, Computer Science, and Studio Art. She received a Masters of Communications in Digital Media degree from the University of Washington..

Claire Carlson

spk_claire-nClaire joined the Blink team in 2011 with a B.S. Degree in Human-Centered Design and Engineering from the University of Washington. During her time at Blink, Claire has focused on designing elegant interfaces, working with clients in real estate, healthcare, sports, and cloud services. She is excited about the future of mobile payments and mobile commerce, especially in relation to near-field communication. Previous to Blink, Claire assisted with research in the Electrical Engineering department at UW.

Lauren Colton

spk_colton-oAt Gravity Works Design & Development, Lauren uses words to help people understand, and fall in love with, technology. She has edited encyclopedias, constructed sitemaps, written web copy as well as video game storylines, and trained stakeholders to maintain web content. Lauren recently collaborated on Professional Mobile Application Development (Wrox Press), writing about mobile design and content.

Kate Ertmann

spk_ertmann-oKate Ertmann is a businesswoman, seasoned speaker, thought leader and a charitable advocate. She is one of the founders Portland’s Women in Animation chapter and is a board member for Bradley Angle, the oldest domestic violence services organization on the west coast.  Kate became a partner at ADi in 2000 and became the sole owner in 2008. Her company produces 3D Animation for business, marketing, education and entertainment.

Kelly  Franznick

spk_kelly-oKelly is primarily focused on Blink’s methodology. He is our most innovative thinker who is always looking for new and creative ways to solve challenges. Prior to starting Blink in 2000, Kelly led user-centered design projects at E-Lab (acquired by Sapient Corporation) Lexant, and Immersant. Kelly has a Bachelor of Science in Design from Arizona State University’s Design School where he studied industrial design and human factors. He also holds a Master of Design degree, specializing in Human-Centered Design, from the Institute of Design in Chicago.

Kelly Goto

spk_goto-oKelly Goto founded gotomedia to create global digital products and services that are both research-driven and people-friendly. She also pioneered the field of design ethnography to study context across multiple devices. Goto is a frequent speaker on iterative Lean processes and Emotional UX. Her acclaimed book, Workflow that Works, is an industry standard on user experience design. It’s been translated into 22 languages–so far.

Valle Hansen

spk_hansen-oValle is the head of user experience research at Design For Use, a boutique UX consulting firm in Austin. She has a Master’s degree in Information Studies from the University of Texas at Austin. Before her switch to Texas and user experience, she worked in the publishing industry in New York City. When she’s not making websites more user-friendly, she’s brewing her own wine, painting, and thinking about skydiving.

Andrew  Hinton

spk_hinton-oAndrew Hinton is an Information Architect at The Understanding Group (aka TUG). Since the early 90s, he’s been helping clients and employers of all shapes and sizes make better information environments. A co-founder and past board member of the IA Institute, Andrew is currently working on a book for O’Reilly on how information shapes our experience of context. You can find links to Andrew-related things at, including his tweet-self, @inkblurt.

Steven Hoober

spk_hoober-oSteven Hoober is a mobile strategist, architect, and interaction designer whose 4ourth Mobile helps large companies, mobile service providers and startups understand how to exploit mobile technology to meet the needs of their users, and the goals of their organizations.  Steven co-wrote the O’Reilly book Designing Mobile Interfaces, maintains a repository of mobile design and development information at the 4ourth Mobile Patterns Wiki and publishes a regular column on mobile in UX Matters magazine, amongother writing.

Phillip Hunter

spk_hunterPhillip practices and evangelizes experience and interaction design at Microsoft, helping extend its recent re-focus on great experience design. Previously, he has twice engineered the overhaul of UX strategies at previous companies, founded design and user research practices and teams, and designed voice, mobile, and browser applications, tools, and sites. He’s helped usher in changes in how software-enabled experiences are designed, the role of data in design, and the use of agile design methods. He’s worked in consultancies, start-ups, non-profits, and corporations. He’s also an occasional developer, a word crafter, strategic planner, problem finder and solver, systems thinker, product developer, and program manager. He embraces the ambiguous and values principles over rules. Phillip enjoys spending time hiking, training as a pencil artist, blogging, making music, guiding his three teens, and hanging out with his wife.

Diane  Jacobsen

spk_jacobsen-oCuriosita is lead by Diane Jacobsen. Her career has spanned the disciplines of architecture, UX design, and management consulting. She specializes in creating a one-of-a-kind user centered experience that transcends both the physical and digital world. Her rich background in design thinking allows her to integrate her education and experience into clear, executable solutions. Diane’s method and approach is holistic and inclusive within an organization. Her goal is to deliver a creative, human-centric solution that has a lasting impact.

Rob  Keefer

spk_keefer-oRob Keefer, PhD, has spent the past ten years focused on leading Agile teams, and along the way always worked to ensure the user’s perspective was valued throughout a product’s development. Rob holds a Masters in Human Factors Engineering and a Ph.D. in Computer Science, and has led the development of highly interactive products with Raytheon, Major League Baseball (, FedEx Office, and more.

Mike Mace

spk_mace-oMichael Mace is mobile strategist at A longtime veteran of Silicon Valley, he has co-founded two software startups, worked as an executive at Apple and Palm, and consulted on strategy and product planning to many of the tech industry’s leading firms. At Apple, Michael held a variety of leadership positions including director of Mac platform marketing. He is the author of Map the Future, a book on planning strategy in fast-changing markets.

Michele Marut

Michele Marut photoAs a Senior User Researcher at Intuit, Michele leads research to inform and enable teams to make the overall experience as easy, intuitive and delightful as possible. As an Innovation Catalyst, she enjoys coaching teams and facilitating workshops using design thinking methods. She has worked in the user experience field for fourteen years on hardware and software across a variety of industries (consumer, financial, and medical).
Michele greatly enjoys attending UX events and being active in the UX community.

Don Norman

norman_featuredMy formal education is in Electrical Engineering and Psychology. I’ve served as a faculty member at Harvard, University of California, San Diego, Northwestern, and KAIST (South Korea). I’ve also worked in industry as a VP at Apple and an executive at HP and a startup). Today my emphasis is on helping technology companies structure their product lines and business. My major emphasis is design strategy: how designers and design thinking can help drive both incremental and radical innovation within the company.

Len Peralta

Len PeraltaLen is currently a freelance artist/designer making a living out of Cleveland, Ohio. He started out as a copywriter, then made the transition to graphic design and traditional and digital illustration. In 2010, Len created a multimedia art project called Geek A Week that has since spawned four “seasons” including special branded exclusive sets for Discovery Channel/MythBusters. In his 11+ years of working on his own, he had designed card games, illustrated various books, created original artwork for thousands of people and left a fairly large footprint in the arena of geeky illustration. He also draws the top tech stories of the day on’s Tech News Today every Friday.

Whitney Quesenbery

spk_quesenbery-oWhitney combines a fascination with people and an obsession to communicate clearly with her goal of bringing user research insights to designing products where people matter. She’s written two books on the subject – A Web for Everyone, Storytelling for User Experience,  and Global UX – to help practitioners keep users in mind throughout the creative process. She’s also passionate about civic design. Whitney has worked with election officials on usability and design of ballots and other election materials.

Tom Satwicz

spk_tom-oTom came to Blink in 2010 with 10 years of experience researching interaction, learning, and technology use in homes and schools. In 2006 he graduated from the Ph.D. program in Learning Sciences at the University of Washington. After graduation he worked as an Assistant Professor in the Learning and Performance Support Laboratory at the University of Georgia. Currently, he serves as a Part-time Lecturer in the Museology (museum studies) Graduate Program at the University of Washington where he teaches courses on learning and research. His past work includes ethnographic studies of how young people learn to use digital media as well as research on the integration of technology into educational settings. In his spare time Tom enjoys riding Metro buses, living in a pink house, and finding ways to make his daughter laugh. Tom is a member of the Puget Sound SigChi.

Tania Schlatter

spk_schlatter-oTania Schlatter designs interfaces by combining user-centered and visual design techniques. Equally interested in research, content and form, Tania is dedicated to making technology and information work for people’s hearts and minds. Formal study includes an M. Des. from the Institute of Design in Chicago; a summer with Paul Rand and Armin Hofmann in Brissago, Switzerland; and a BFA in graphic design. Tania teaches interactive information design, is co-author of Visual Usability: Principles and Practices for Designing Digital Applications, and co-owns Nimble Partners, a Boston UX firm. She has been practicing design for more than 20 years.

Oli Shaw

spk_shaw-o-croppedOli Shaw is a strategic designer, his past is in global digital advertising for brands such as: Panasonic and Adidas, during the last 6 years he has focused on product and service innovation for clients such as: Nokia, BSkyB, Orange, Tesco, UBS. His approach is highly collaborative and participatory, he plans and facilitates workshops / open design sessions within organisations. He is employed to set up (creative) agile processes for tactical delivery of products, and has built or grown cross discipline teams needed to make this happen. In addition to his professional work he runs workshops and speaks at conferences across Europe on topics ranging from; discovery & recommendation, personalization, serendipity, creativity, brand strategy and rapid innovation techniques.

Catt Small

spk_small-oCatt is a proud gamer and Product Designer at Bedrocket Media Ventures, a media production startup. Before joining Bedrocket, she did design work at at NASDAQ OMX, ParksByNature Network, and Scholastic. She started coding at the age of 12, designing at the age of 15, and graduated from SVA with a BFA in Graphic Design in 2011. In her spare time, Catt writes code and creates pixel art for video games; runs Tech Under Thirty, a meetup for young people in design and technology fields; and draws comics.

Kel Smith

Kel Smith photoKel Smith is Principal of Anikto LLC and a longtime author, speaker and practitioner in digital accessibility and e-health. His articles have appeared in numerous publications, and his presentation credits span 40 cities in six countries. His client experienceincludes engagements with Novartis, Kestrel-Boeing, Merck, MD Anderson Cancer Center, Aetna, AXIS Healthcare, Comcast and Quest Diagnostics. He is the author of the book Digital Outcasts: Moving Technology Forward Without Leaving People Behind, published by Morgan Kaufmann in 2013.


Kyle Soucy

spk_soucyKyle Soucy is the Founding Principal of Usable Interface (, an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., Scholastic, and TheLadders to name a few. She has spent the last 14 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices. Kyle founded the New Hampshire Chapter of the User Experience Professionals’ Association.

Samantha Starmer

spk_starmer-oAfter a year leading Customer Experience for Razorfish’s Commerce Practice, Samantha Starmer is excited to be starting a new role as Vice President of Digital Products for Ralph Lauren in New York City. Before Razorfish, Samantha was the Director of Customer Experience at REI, a leading national outdoor retail co-op. There she was responsible for creating and leading new teams to support holistic customer experience – including user experience, interaction design and omnichannel experience strategy. Samantha has over 15 years of experience in leading large, customer-centered programs from strategy through design and execution at companies such as Microsoft and Amazon. She has a Masters in Library and Information Science from the University of Washington, and is on the board for the UW iSchool’s Masters of Information Management program. Samantha teaches graduate level courses at the University of Washington and Kent State University, and has been fortunate to present and teach globally on digital product design and customer experience.

Julia Suvorova

spk_suvorova-oJulia Suvorova, Senior Usability Consultant in UsabilityLab, Russia. Educational background in clinical and engineeging psychology (Specialist in Psychology, MSTTU).  Her background is in testing, consulting and prototyping. Currently she workw as a Head consultant on the project of  the new design for the website of the Federal Tax Service of Russia. She also gives lectures in Usability and HCI at the State University of Management, RMA Center in Moscow.

Sara Wachter-Boettcher

spk_wachter-oSara Wachter-Boettcher is an independent content strategist, writer, and editor based in Philadelphia. She’s the author of Content Everywhere from Rosenfeld Media; the editor in chief of A List Apart, a magazine about web content, culture, and code; and a contributor to publications like Contents and the Pastry Box Project. When she’s not helping clients design systems for flexible, adaptable content, you’ll find her speaking at conferences like Confab, the Content Strategy Forum, Mobilism, Web Directions, UX Week, and Breaking Development.

Misty Weaver

spk_weaver-o.jpgMisty Weaver is a content strategist specializing in social media, community management and multi-channel communication for nonprofits and startups. She teaches Content Strategy in Information Architecture at the University of Washington Information School, manages social media channels as Community Manager for Content Insight and leads monthly professional networking events for Information Architects and Content professionals in Seattle, WA. Her areas of expertise include content inventories and audits and content development planning.

Susan Weinschenk

spk_weinschank-oSusan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist.  Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? Susan is the founder of the Weinschenk Institute, LLC. She speaks, teaches, consults and mentors teams on the design of websites, software, apps, TV ads, physical devices, and physical spaces.


February 5th-7th, 2014 - Seattle, Washington

Your registration includes:

  • - all sessions and activities
  • - food and beverage
  • - wi-fi-access.

Sold Out!

  • We are sold out with 310 attendees! Please use the “Add to waitlist” link below if you would like to be notified in the case of any cancellations. The current registration price is $1,195. All of our volunteer/student opportunities have been filled. 

  • The conference reserves the right to change the event program at any time.

Exhibitors and Sponsors

Our Exhibitors


UserZoom is an All-in-One Software Solution for Online User Experience Research. It offers a comprehensive online research software solution to cost-effectively test, measure and improve Usability and User Experience, on both Web and Mobile platforms. UserZoom’s software helps User Experience and Marketing Professionals optimize their websites and mobile apps by running remote usability tests, voice of customer studies, card-sorting exercises, online surveys and more. Their customers save time and money on research, while obtaining rich user feedback and insights. UserZoom works with 50% of Fortune’s most admired brands, such as Google, Paypal, Amazon, IBM, Bank of America, Southwest Airlines, Macy’s and others across all major industries and in 15 countries.


adaQuest, Inc. was founded by experienced program management professionals who recognized the need for a more efficient project management model. adaQuest’s Professional Staffing unit aims to provide an Effortless experience to adaQuest’s customers. From Recruiting to Onboarding of candidates, we have internal processes that get quickly integrated and proven professionals. We stand for accessibility and flexibility of interaction, and customer intimacy is engrained in our company DNA. logo lets you observe people while they use your website, prototype, or mobile app — without the time, expense, and hassle of lab observation. In about one hour, you will unearth critical usability issues, revealing where your visitors get stuck and WHY they leave your site.

Vitamin T logo

Vitamin T Aquent’s Vitamin T division was created to exclusively meet the unique needs of ad agencies, mid-sized companies and the digital creatives we all love. In a nutshell, Vitamin T provides carefully screened freelance designers, developers and content experts on a freelance and Talent Bridge basis.

Our Supporting Sponsors

Balsamiq logo

Balsamiq is the maker of Mockups, the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool so that teams can focus on what’s important. We’re a fast-growing, but small and personable company that competes on usability and service. We believe work should be fun, and that life is too short for bad software.

Puget Sound Bank logo

Puget Sound Bank is one of Washington state’s leading commercial banks, proudly serving many of the region’s fastest growing companies. The Bank provides customized banking solutions to small- and medium-size businesses and is consistently recognized as one of the country’s top performing community banks. Our highly experienced bankers provide personalized service and the expertise to help companies grow, prosper and succeed. For more information contact David Stegmeier at: or direct 425.637.3906.

Our Media Sponsors

Logo for UX Magazine

UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.
UX Magazine was created to address the strong unmet need in the industry for knowledge resources about how UX fits into technology initiatives, customer experience strategies, design thinking, project planning, and project and organizational dynamics. Most of the UX knowledge resources available consist of designers talking to other designers, technologists talking to other technologists, industry insiders talking to other insiders, and business investors talking with other business executives. While UX Magazine we want to continue to foster discussion and shared learning within the community, we also want to create an environment where people and companies from all disciplines within and outside of the UX field can collaborate and learn from each other.
UX Magazine’s mission is to be the destination for people and companies looking to understand the value of experience-orientation, and to learn the tactics and strategies behind successful user and customer experiences.


O’Reilly spreads the knowledge of innovators through its technology books, online services, magazines, research, and tech conferences. Since 1978, O’Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and galvanizing their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. An active participant in the technology community, O’Reilly has a long history of advocacy, meme-making, and evangelism.

Our In-kind Contributors


If you need to produce foreign language versions of your user assistance, talk to ITR. We are a leading technical translation and software localisation company with extensive experience spanning 26 years. We work in partnership with our clients to deliver high quality translations that ensure complete end-user satisfaction. Combining linguistic excellence with technical expertise, we make technology work to meet your technical translation and localisation requirements. Working into more than 52 languages and capable of handling all industry-standard file formats, we would be delighted to discuss your multilingual translation and localisation projects with you. For more information contact ITR.


In the Department of Human Centered Design & Engineering (HCDE) at the University of Washington, Seattle, students are designing the future by building innovative technologies and systems. Putting people first, HCDE students and faculty research, design, and engineer interactions between humans and technology. HCDE students and faculty focus on understanding human needs and interests as they design and build engineering solutions to the problems our world is facing. HCDE’s approaches are interdisciplinary but are fundamentally sociotechnical: HCDE faculty and students investigate the interaction of people’s practices and meanings with technologies and technical development.


WTIA is one of the oldest and largest statewide technology trade associations in North America, we’re passionate about promoting Washington as a desirable place to start and grow successful technology companies amid a strong and connected community. WTIA is the place to connect to Washington’s technology industry. Connections that can help you:

  • - Build successful business partnerships
  • - Network with peers
  • - Stay current on topics important to your business
  • - Advocate for positive public policy
  • - Publish job opportunities
Logo for Rosenfield Media

Rosenfeld Media is a purveyor of fine UX expertise and education: books, consulting, and training. Use and share the discount code “ConveyUX”; it’s good for 20% off all books at


Fun Things to Do in Seattle

Hyatt Olive 8 photoMany factors go into deciding where to hold our annual Conference. One of them is the availability of fun and interesting things for you to do when you take a break from the Conference sessions. We are really excited to be back in Seattle for the first time in several years.
If you’re the type who likes to do some exploring, you’ll find a wealth of interesting activities within a short walk or ride from the conference hotel. The Hyatt Olive 8 concierge can provide you with detailed information about just about everything there is to do in the Seattle area. They can also help with ticket purchases and dinner reservations. The concierge is located in the main lobby of the hotel.
The Hyatt offers a wonderful location for visitors. Located in the city center, you have easy access to restaurants, tourist activities, and shopping. The neighborhoods surrounding the city center provide a vibrant arts and cultural scene.

VisitWA is the official iOS app for Washington State Tourism.

Easy Ground Transportation

The city has a great range of transportation including free downtown bus service, passenger ferries to the islands, a streetcar to Lake Union, the monorail to the Space Needle, and plentiful taxis. Seattle is also a very walkable city with safe streets and friendly people.

City Center and the Waterfront

Pike Place Market photoPike Place MarketThe conference hotel is perched on the north end of the core downtown area. Many of Seattle’s finest stores and restaurants are located between 4th and 7th Streets and Olive and University.

Heading in the direction of the waterfront you’ll find Pike Place Market. This historic area features hundreds of small shops and eateries. It also hosts the famous fish and produce markets. This is a good place to get souvenirs and locally made arts and crafts.

The stairs or elevators in the market will take you down to the waterfront. This is a great place for seafood and to watch the ferries and freighters move through Elliot Bay. The harbor tours depart from this area. The public passenger ferry to Bainbridge Island offers excellent views of the city and Puget Sound for about six bucks.

The newest Seattle attraction is the Great Wheel. This 175 foot tall state-of-the-art ferris wheel hangs right over the water at Pier 57.

Seattle Center and South Lake Union

The Seattle landmark Space Needle offers incredible views of Puget Sound and the Olympic andCascade Mountains. On a clear day you can see as far as the Canadian and Oregon borders. Adjacent to the Needle are the Experience Music Project and Chihuly Garden and Glass.

The Museum of History and Industry has been renovated and relocated in South Lake Union at the Naval Reserve Armory. There are a wealth of exhibits related to Seattle history and culture. The area is the hot new location for restaurants as well as the new Amazon campus and home to technology start-ups.

Interesting Neighborhoods

North of Pike Place Market is the Belltown neighborhood. There are many bars and restaurants located along First and Second Avenues. The Olympic Sculpture Park is here as well.

South from Pike Place Market is Pioneer Square. This is the oldest commercial area in Seattle. The area is made up of historic buildings that are now home to shops and restaurants. In the evening, many of the restaurants feature live bands. An alternative to the Space Needle for views is the historic Smith Tower observation deck and Chinese Room.

Another popular area for nightlife is Capitol Hill. The restaurants and clubs are mostly found between Pine and Pike and Broadway and 13th.

Dining and the Arts

For an easy, good meal and drinks, take advantage of Urbane in the lobby of the Hyatt.

Excellent food with a nice atmosphere is just a short walk across to Fifth Avenue and the Icon Grill. Other great restaurants nearby include Assagio, Brasa, The Dahlia Lounge, Lola, Oceanairre, Palace Kitchen, and Tango. The Westlake Center Mall is four blocks away and has a Subway, Taco del Mar, PF Chang’s, a food Court, four levels of shops, and the monorail station. A great bar is Oliver’s in the Mayflower Park Hotel at 4th & Olive. You can find light food shopping at Ralph’s Grocery at 4th & Lenora.

Seattle Art MuseumA fifteen-minute walk from the Hyatt is the Seattle Art Museum (SAM). The collections include an emphasis on Northwest and Native American art.

The Performing Arts within walking distance of the Hyatt include the Seattle Opera, the Seattle Symphony, the ACT Theatre, the Fifth Avenue Theater, and Teatro Zinzanni.

Farther Afield

Beyond the city center are many interesting activities including visits to the Museum of Flight, the Ballard Locks, the Bloedel Reserve, the Boeing Tour, and a tour of Lake Washington. If you have more time and the weather cooperates, day trips are possible to Victoria in Canada and to Mt. St. Helen’s National Volcanic Monument. Skiing often lasts into April in the Cascades. Hiking is almost always possible in the Hoh Rain Forest and beaches of Olympic National Park.

Other Seattle-area Sights and Resources


The Project Showcase is an informal exhibit of actual project work presented to you by the designers themselves. This is a great chance to see what your peers are working on while getting a chance to have in-depth discussions about the Why’s and How’s.

The Showcase take place from 12:10 pm 2:00 pm on Friday, February 7.

Check out the detailed descriptions of the projects and designers.

  • Understanding and Facilitating the Musically Enhanced Lifestyle, Rhapsody International, Carol A. Taylor
  • Multi-Device Prototyping, mStoner (, Doug Gapinski
  • Understanding Big Data using a Design Approach, BlueMetal, James Horgan
  • Collage as User Research: Cutting and Pasting for Profound User Insights, Mayo Clinic, Gianna LaPin
  • Junglee Shopping Tool, Amazon, Shyamala Prayaga
  • Integrating UA into the UX, Blackbaud, Steve Stegelin
  • Boeing Everett Delivery Center LCD Screens, Aditi Litehouse, Justin Hamacher
  • Using a Comic Strip in a Business Pitch to Softbank of Japan, Blink UX, Jake Fleisher
  • A Rebrand and Associated Design Elements,, Derric Wise

  • Designing a Gesture Language Across Cultures, gotomedia, Alison Meier

Student Projects

  • (A Better) University District Alert System, University of Washington, Daniel Sandoval
  • A survey of API documentation in open-source software, University of Washington, Bob Watson



News and notes about the conference

Raffle prize from

During the conference, we will announce the winner of the following great prize from our sponsor Run on-demand tests of your website or mobile app and get feedback from real people in under one hour. Set up a test with the tasks you want users in your target audience to perform. Watch videos of… Read more »